The Brief

The brief was to rework an animated video (done by design studio Yoke) for EIT Food's new project, the EIT Food TrustTracker®.

The video was directed as a business-to-business breakdown of the features and benefits of this project. It needed to be concise, with simple but engaging visuals that highlight key points.

I was provided with a shorter version of the original voiceover and allowed to redesign the animation as I saw fit, while keeping to specific brand guidelines regarding fonts, colours, and logos.

Yoke’s animation for EIT Food TrustTracker®

My Approach

I chose to go with this stop-motion, papercraft inspired art direction as it was a style I hadn't yet practiced modelling and animating in in Cinema 4D.

I used various methods to create a sense of the small scale of my scenes; distortions and imperfections when modelling and texturing, familiar real world objects and materials for size comparison, and lower aperture to create more depth of field.

I also loved the idea of keeping the visible motion tracking stickers on the laptop screen to maintain a homemade feel to the video.

I took close inspiration from a series of animations I found done by IBM for achieving this overall look and feel.